Primary Logo

All Cal State LA logos for colleges, divisions, and offices, as well as institutes, initiatives, centers, and programs connected to the University, are approved and created by the Office of Strategic Communications. 

You can download the University's primary logos to keep them available in your design library. However, in most cases, these primary logos and marks are reserved for use by the University. These uses include, but are not limited to, internal communications, external communications, events, advertising, and marketing. We recommend that areas on campus use their logos unless instructed otherwise. 

Contact the Office of Strategic Communications if you need a logo or branding created.

Using the Branding

The following are examples of the new Cal State LA brand in use. This branding was developed in 2024 to emphasize our home in Los Angeles as one of our unique points of pride. In addition, an extensive color palette is now available to help create more variety in designs while supplementing the primary color palette.

Note: Keep logos intact and do not separate design elements.